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First get the basic principles of mba essay writing right and then move on to the Penn Wharton MBA 2011-2012 essay tips.

The further depletion of choices and essays in the choice essay section - after the drastic reduction in the goals essay length last year - further contracts the scope and length of your essays. However, Wharton does once again serve up a mixture of old and new questions with a fine blend of career and life oriented essays whose open-eyed focus on individuality makes them remarkable. Do your best!

Wharton Required Essay

What are your professional objectives? (300 words)

Wharton Required Essay Tips

This goals essays is very similar yet very dissimilar to last year's prompt: "What goals are you committed to and why?". Similar because once again Wharton challenges you to define your goals and explain your vision. Dissimilar since a 300 words essay requires stingy focus unlike the expansive background stories and examples that a 1000 would allow.

Given the tone of the questions that follow, and last year's statement that "Wharton is committed to sustaining a truly global presence through its engagement in the world”, it is once again apparent that presenting your vision in a context larger than that of your individual career will be much appreciated. Strategic thinking, passion, vision, an inclusive worldview and intelligence: display these in the essay and you'll have my vote. Express succinctly and passionately, what your career means to you, and what it could mean to the world at large.

In case, you are able to, there are two additional areas you can briefly focus on. If possible, in a few words, uncover a logical link between your past, present and future. Also, though the second part of last year's prompt "How do you envision the Wharton MBA contributing to the attainment of those goals?" is absent, addressing it at least partially would be useful.

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Respond to 2 of the following 3 questions:

Wharton Essay 1

Reflect on a time when you turned down an opportunity. What was the thought process behind your decision? Would you make the same decision today? (600 words)

Wharton Essay 1 Tips

In this essay you have the opportunity to not only evaluate your action at a particular time in the past, but possibly also to explain how your outlook and personality might have changed since then.

"What was the thought process behind your decision?" is the first key element in this essay. Why and how did you decide as you did? What is your decision making process? How do you weigh different aspects of a situation/opportunity? What is your risk appetite? What competing opportunities or options did you choose instead? - after all if it is a clear "opportunity" why wouldn't you have taken it? The answers to these questions can be used to display the breadth, depth and maturity of your thought process; if the situation is professional it could additionally be used to demonstrate your business acumen.

The second part of the question "Would you make the same decision today?" is somewhat tricky. An emphatic "no" might mean that you made the wrong decision (and probably got it ALL wrong) while an emphatic "yes" could signal that you have not learnt much since then. A happy medium might to be answer with a conditional yes, and mention how your learning from that experience has made your decision making better and the choice clearer. These are very general guidelines; you will have to make your choice based on your beliefs and the particulars of the given situation.

The chosen example could be either a personal or professional opportunity, though a professional opportunity seems more fitting and might give greater freedom for explaining the decision making process.

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Wharton Essay 2

Discuss a time when you faced a challenging interpersonal experience. How did you navigate the situation and what did you learn from it? (600 words)

Wharton Essay 2 Tips

For selecting the particular situation for the essay, look back to identify professional or personal circumstances when you found your interaction with an individual (or group of people) particularly challenging. Tip: Basing the essay on your interactions with a group rather than an individual will help you expand the scope and breadth of the story.

While this essay could focus on your people skills, leadership abilities, your communication skills or any other relevant quality which you want to highlight, the what, why & how of the challenge and its resolution will determine the strength of the essay. The essay can explore your outlook and maturity in challenging interactions, and implicitly demonstrate how these qualities will make you a great addition to the Wharton community.

This essay is very similar to last year's 2010-2011 prompt: "Discuss a time when you navigated a challenging experience in either a personal or professional relationship". However the 2009-2010 question "Tell us about a time when you had to adapt by accepting/understanding the perspective of people different from yourself." offers the real motivation behind this question. How you understand and deal with diverse viewpoints and resolve conflicts of opinions/perspectives could be one key aspect of this essay. Apart from the qualities mentioned above adaptability and a broad open outlook might be qualities that you highlight. It will help if this essay also underlines your ability to adapt, change and better yourself.

Like in all essay packages, but even more so here, make the final choice of the example keeping in mind the content, theme and examples you have picked for the other Wharton essays. A conclusion wherein you resolved issues and developed a fruitful relationship would be an ideal way to end the essay.

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Wharton Essay 3

"Innovation is central to our culture at Wharton. It is a mentality that must encompass every aspect of the School - whether faculty research, teaching or alumni outreach." - Thomas S. Robertson, Dean, The Wharton School. Keeping this component of our culture in mind, discuss a time when you have been innovative in your personal or professional life. (600 words)

Wharton Essay 3 Tips

Like every other Wharton choice essay question this too seeks your approach to a particular set of qualities. While the first essay was about decision making and risk taking, and the second was about inclusiveness and communication, this one is about innovation and creativity.

Use this opportunity to specifically address your innovative side with an example that highlights your out-of-the-box thinking. While the story can be from you personal or professional life, a personal tone to the essay, especially in the part of the essay where you formulate the innovation, would be welcome.

Give the context, inception and motivation for your thoughts and action, and make apparent why your action/idea is innovative. Highlight the positive changes made possible by your innovation - the strength of this impact will reflect the power of the story.

This essay should communicate your passion for creativity, your approach towards innovation and how you translate thought into real life action. Illustrate all that within the story and we will be good to go.

Note: Just because Wharton has asked this question you do not have to suddenly transform into a mad, risk taker. Be honest and credible and intelligent in your response.

Once again, choose the story/example considering the options you have picked for the other choice essays. The essays and ideas should never contradict.

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Wharton Reapplicant Essay

Please use this space to explain how you have reflected on the previous decision on your application and to discuss any updates to your candidacy (e.g., changes in your professional life, additional coursework, extracurricular/volunteer engagements). You may also use this section to address any extenuating circumstances. (250 words)

Wharton Reapplicant Essay Tips

If you are a reapplicant, this short, seemingly low profile essays will be one of the most vital essays in your Wharton application.

If you were rejected (or waitlisted) last time, use these 250 words to tell the Wharton Admission Committee that there have been enough changes in your profile to justify a revaluation of your candidature.

Your aim will be to present the professional, academic and personal improvements that make you a stronger candidate for a Penn Wharton admission this year. State persuasively why you deserve a second chance.

What steps have you taken to strengthen your application? Stronger work experience, professional achievements, better GMAT, personal achievements, accomplishments on the social front, international exposure or academic accomplishments can all find place in this reapplicant essay. Proactive Wharton-specific steps taken by you, perhaps based on direct or indirect feedback from Wharton, might prove a trump card. As the Wharton site says, "The most important thing is that you demonstrate through essays, subsequent career growth, and/or academic preparation that you are a stronger candidate who will add to the Wharton community."

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Wharton Optional Essay

If you feel there are extenuating circumstances of which the Committee should be aware, please explain them here (e.g., unexplained gaps in work experience, choice of recommenders, or questionable academic performance, significant weaknesses in your application). (250 words)

Wharton Optional Essay Tips

Here's that Wharton optional essay again: the essay that you need to work on even if you don’t write it. The main question in any optional essay is to decide whether you need to write it at all. Of course under the specific circumstances mentioned in the question, an explanation MUST be given. If not, attempt the Wharton optional essay only if you feel that your essay will improve the factual and material strength of your application.

Do not submit your Wharton optional essay as an addendum to any of your essays. Do not submit your optional essay because you feel the quality of your earlier essays is improvable – in which case you should actually redouble your efforts in the earlier essays and leave the optional essay alone.

Use this optional essay to explain shortfalls in your application which you feel are truly detrimental to your candidature. Areas of underperformance (academic or professional or GMAT) or events which stick out (gaps in your resumes or second MBA) or application issues (reapplications) can be commented on if you have an explanation that is intelligent, interesting and credible. One other situation when an optional essay is acceptable is when you need to describe at length an extraordinarily positive information that just CANNOT be accommodated in the other essays.

In case you find any of the above applicable, note down the options and then consider again if the optional essay is a strong constructive addition to your candidacy. If yes, then start working on the essay.

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