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First get the basic principles of mba essay writing right and then move on to the Sloan essay tips for the 2011-2012 application.

A similar set of essays from MIT Sloan as last year, except for the new decision making without adequate info essay. The hallmark "what you thought, felt, said, and did" essay questions from Sloan MIT make it one of the most difficult set of essays you will be writing. Tough, but worthy of any serious candidate. Do take the instructions from the Sloan admissions committee to heart: "We are interested in learning more about you and how you work, think, and act. For each essay, please provide a brief overview of the situation followed by a detailed description of your response. Please limit the experiences you discuss to those which have occurred in the past three years." Sloan has retained a three year time-frame from which the stories can be chosen - since increasing it from two years in 2008. While a five year period would have been welcome, even this seemingly small expansion, would considerably widen the scope of choice for most applicants.

Sloan MIT Cover Letter

Prepare a cover letter (up to 500 words) seeking a place in the MIT Sloan MBA Program. Describe your accomplishments and include an example of how you had an impact on a group or organization. Your letter should conform to standard business correspondence and be addressed to Mr. Rod Garcia, Director of MBA Admissions.

Sloan MIT Cover Letter Tips

Write a formal sales document in cover letter format which highlights your key achievements, includes a leadership or team impact example, explains why you should be admitted to MIT Sloan and also mentions why you are interested in Sloan MIT...gasp.. And yes, this will also act as your "goals essay" (unless you plan to do that in the supplemental information essay - not a great idea!). Now, what could be simpler?!

Since the other essays offer only single-episode snippets of your life, this essay is where you try to make a wholesome presentation of your self/candidature.

Why Sloan MIT is the best option for you AND why you will be a great addition to Sloan are critical components of this essay that need to be dealt with application, research and intelligence. Look beyond cutting/pasting info gleaned from the Sloan website and make a compelling argument that answers "Why is the Sloan MBA the BEST business school program for you?". This unasked question will be critical not only for your online application but also later in your interview. Personalize your answer as much as possible and plausibly connect what Sloan specifically (and if possible, uniquely) offers you and your future goals. Some of the themes that you could use to link with Sloan MIT would be career progression and goals. Convince the admissions committee that your life and work have offered you the experiences, skills and knowledge that (together with the Sloan experience) will make your goals achievable. Ensure that your goals are presented with credibility, practicality and achievability and have an obvious fit with Sloan.

Briefly showcasing your accomplishments (related to work, academic, personal etc.) and trying to align them with the word-picture that you are presenting of yourself would be the next step. Some of this can also be accomplished while detailing your career progression. Since this is an all-purpose essay (oops.. cover letter) a holistic picture of your candidature needs to be presented; also choose the right example to detail your "impact on a group or organization" such that it merges with the overall theme of your cover letter content.

Go for it!

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Sloan MIT Essay 1

Please describe a time when you went beyond what was defined, expected, established, or popular. (500 words or fewer, limited to one page)

Sloan MIT Essay 1 Tips

Try to identify an instance when you found yourself introducing an innovative concept, taking a principled yet unpopular stand, fighting popular opinion, or implementing an out-of-the-box solution. The context can be professional or personal.

Give the context, rationale and motivations for your action, and make apparent why it should be considered "beyond what was defined, expected, established, or popular". Illustrate the path that led from your thought process to the action to the results. The positive changes made possible by your action would underline the strength of the story and your achievement. Ideally the example would showcase your strength of character, robust value system, innovation, reasoning ability and/or intellectual courage.

Though this essay is the exact same as last year's, the response might be different because of the new essay # 2. The focus, this time, will have to be primarily (even exclusively) on the action and not on the persuasive skills since that is the designated focus in the very next essay.

Like in all essay packages, but even more so in this Sloan application, make the final choice of the example keeping in mind the content, theme and examples you have picked for the other essays.

Sloan MIT Essay 2

Please describe a time when you convinced an individual or group to accept one of your ideas. (500 words or fewer, limited to one page)

Sloan MIT Essay 2 Tips

Choosing the appropriate story from your life is a key ingredient of success in all MBA "story" essays. Select a story for this one that shines a light on your ability to persuade, this essay could simultaneously showcase your leadership aptitude, people skills and emotional intelligence. The example should detail the context and rationale for your idea. It should also illustrate your approach in winning the opposition over to the idea - by understanding the opposition, communicating convincingly, clarifying ideas. Your leadership approach and the methodology you adopt would be critical to this essay's success. Ideally, this essay will showcase your diplomatic communication, persuasive skills, leadership and effective reasoning - AND end the story with overall consensus (everybody lives happily ever after!). Bear in mind that this is not a randomly selected trait. This story should act as a preview of how you might be able to persuade your classmates at Sloan or your colleagues in a post-Sloan scenario to accept an idea they are opposed to.

Please ensure that the story differs thematically and in approach from the earlier essay, since persuasion and an unpopular stand are similar underlying themes in both essay questions. And lemme repeat: make the final choice of the example keeping in mind the content, theme and examples you have picked for the other essays.

Go for it!

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Sloan MIT Essay 3

Please describe a time when you had to make a decision without having all the information you needed(500 words or fewer, limited to one page)

Sloan MIT Essay 3 Tips

This new essay prompt, offers you the theme of decision making. At least that is the obvious theme: about how you made a decision without possessing all the info you needed. However, consider that you are free to use this setting and change the theme to leadership in uncertain times or risk management in an uncontrolled environment or almost anything else that projects YOU as a credible, intelligent, calm, decisive hero.

Having chosen the theme describe in detail the process, actions and approach that you took to achieve your objective and make the right decision. Think deeply about what decision making means to you, how you approach it and how you go about gathering information before making your decision. Next choose a story that will portray these skills in the best light. While this could have been a personal decision that principally involved only you, a story and a decision that sees you in a leadership role will almost certainly have greater value.

As in all the Sloan essays the purpose is to judge your approach and attitude in a previous situation since that might be a reflection of your manner and method in future situations (at Sloan and in your long illustrious career thereafter) as well. Once again, please start writing this essay after the stories and themes for ALL the Sloan essays have been chosen.

Go for it!

Sloan Supplemental Information Essay

You may use this section to address whatever else you want the Admissions Committee to know. (250 words or fewer, limited to one page)

Sloan Supplemental Information Essay Tips

As usual an optional essay requires effort even if you don’t write it. The main question in any optional essay is to decide whether you need to write it at all. Attempt the Sloan MIT supplemental essay only if you feel that it will improve the factual and material strength of your application.

Use this Sloan optional essay to mention anything, not covered in the rest of the application, that might aid your candidature. These could be achievements, qualities or skills that have not been accommodated in the other Sloan essays. The essay does not have to be limited to a single theme or event. If you are certain that this new essay is a robust constructive addition to your candidacy, start working on it!

Do use this space to explain shortfalls in your application which you feel are truly detrimental to your candidature. Areas of underperformance (academic or professional or GMAT) or events which stick out (gaps in your resumes or a previous MBA) can be commented on if you have an explanation that is intelligent, interesting and credible.

Do your best!

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