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First get the basic principles of mba essay writing right and then move on to the Ross Michigan MBA 2011-2012 essay tips.

Ross Michigan Essay 1

Introduce yourself to your future Ross classmates in 100 words or less. (100 words maximum)

Ross Michigan Essay 1 Tips

Though this is a miniscule essay with a seemingly straightforward question, this might be the most challenging Ross application response you might have to give this year.

The question you seek to answer could include: Who are you? What are you? What qualities, beliefs, values define you? What personality traits set you apart?

These are deep, meaningful questions whose answers might not always be easy. Talking to your friends, spouse or close relatives might help. However, the key to this essay is held by someone else - you. Ask yourself how you would encapsulate your self in 30 seconds or .. 100 words. Ask yourself some tough questions and put down what you feel might be the best answers of the lot.

The addition of "to your future Ross classmates" to last year's question might be used to adjust the tone of the essay.

The brevity of the response is another challenge in this opening Ross essay. Try to convert that into an opportunity - since brevity often concentrates focus on the particular.

Though the question of how you can contribute and/or add value to the Michigan Ross MBA class is the underlying theme, it would be better not to tackle it head-on in this mini-essay. Speak of yourself, and that should speak for you.

Ross Michigan Essay 2

Describe your career goals. How will the Ross MBA help you to achieve your goals? What is your vision for how you can make a unique contribution to the Ross community? (500 word maximum)

Ross Michigan Essay 2 Tips

This is a straightforward career goals and "why Ross" essay retained from last year with a new "What is your vision for how you can make a unique contribution to the Ross community?" added on.

Your objective is simple - describe, specifically and at length, your career goals, why the Ross MBA is the logical next step for your future success and how the Ross community will benefit from inducting you.

Be realistic, visionary and focused while detailing your career goals - long term and short term. Exhibit passion for the industry and the functional role of your choice. While your past is not asked for, briefly presenting your career progression and using short, relevant examples from your career to demonstrate that you have the vision, skill-set and commitment to achieve your goals might be useful.

"Why Ross" has to be dealt with application, research and intelligence. Take the effort to understand the Ross program and ethos - through the Ross website, campus visit, alumni, students, online forums etc. Use this information to personalize your essay as much as possible, and then link your career goals with Michigan Ross as closely as you can. Go beyond cutting/pasting info gleaned from the Ross website and endeavor to make unique connections between you (skills, interests, goals, knowledge etc.) and Ross Michigan (pedagogy, centers of excellence, faculty, location, alumni etc.). For example, bringing specific focus to Multidisciplinary Action Program (MAP), a keynote feature of the Ross program, and then linking it directly with your goals might be a good idea.

The words "vision" and "unique" put some pressure on making your "contribution to the Ross community" visionary, broad and/or innovative. Trying to visualize how your interests, ideas and strengths would make an impact at Ross. What type of student club or campus community event do you envisage yourself initiating and/or leading at Ross? Thoroughly research student clubs, events, campus community activities and student life at Ross, and then choose the appropriate activity that dovetails with your tastes and aptitude. Instead of simply detailing activities you might be part of try to use the essay to demonstrate your leadership/team/learning skills and potential. Feel free to propose a post-Ross contribution - if the idea is ambitious and visionary.

Go for it!

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Ross Michigan Essay 3

Describe a time in your career when you were frustrated or disappointed. What did you learn from that experience? (500 word maximum)

Ross Michigan Essay 3 Tips

Select a specific situation across your career wherein you faced disappointment, disenchantment or frustration. Be very careful to ensure that this essay focuses, not on your distress, frustrations or disappointments within the selected story, but on your attitude, approach and actions that made you overcome the painful episode.

Having given the context, ensure that you move on to positive actions and results; always minimize the negativity in your essays. Your reasoning process, decision making skills, maturity, ability to overcome hurdles, people skills, proficiency in handling setbacks, strength of purpose and moral rectitude could be just a few of the possible critical factors that can be highlighted in this essay. How you make your judgments about events/circumstances, the methods you adopt to understand varied aspects of a situation and how you use innovation, a balanced mind and/or strength of spirit to make positive change could be further areas of focus.

What you learned from this episode - at professional and personal levels - and how you have grown through this experience could form an apt conclusion to this essay.

Go for it!

Ross Michigan Essay 4: Select one of the following questions. (300 word maximum each)

Ross Michigan Essay 4a

What are you most passionate about? (300 word maximum)

Ross Michigan Essay 4a Tips

Your approach to the first and second essays might dictate to a large extent how this essay turns out. In the first essay, the ultra-brief introduction, what you say about yourself should at least indicate what you might be most passionate about. In the second essay, the goals essay, you are writing about what you wanna do with the rest of your life; that would call for exceptional passion for that function/industry/job.

So there are two broad approaches possible with this essay.

First: Let your passion dovetail with the "goals essay" such that this essay automatically explains why you would choose that particular goal in the "goals essay". Mention why the arena in which you would be spending the rest of your career/life excites you. What is it about the work that you want to do post-MBA that tugs at your heart? If you choose this approach, reduce the "motivation for goals" portions of the goals essay and shift the more prosaic industry/statistics driven reasons for your future career choices to that essay; also, with this approach, "Why Ross" can be allotted more space.

Second: Choose an outside-of-work passion/hobby that you pursue with zest. Write about your passion for that activity. How you started, how you contribute to it and perhaps too how you are impacted and bettered by it. If it ties in, at least tangentially, with your goals, I won't complain!

Either way the worst thing you can do in this essay is to write impersonally. This is the Ross essay that gives most space to focus totally on the key focus of your application - YOU. So let the essay reveal the kind of person you are, what your heart ticks for and the personal qualities and attitude that make you a great person/candidate. If your essay does not reflect that, write again!

Simple?

Go for it!

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Ross Michigan Essay 4b

Describe a personal challenge or obstacle and why you view it as such. How have you dealt with it? What have you learned from it? (300 word maximum)

Ross Michigan Essay 4b Tips

Similar to, and different from, the 2009-2010 prompt "Describe your experience during a challenging time in your life. Explain how you grew personally, either despite this challenge or because of it." this essay might highlight an ongoing challenge or impediment that has been resolved to at least some extent, but has perhaps not been entirely overcome.

Identify attitudes, (dis)abilities, family/political/social/economic situations, viewpoints or habits which challenged you. Clarify what and how exactly you perceive/d the challenge and why you find/found it challenging.

Then move on to how you tackled the issue. Your application, intelligence and determination in how you face/d the challenge might be the X factor for this essay. Initial failure to succeed is quite acceptable as long as the struggle is shown to be committed and intelligent.

The learning from the challenge/obstacle and how you used your learning from the situation to make your life and yourself better is another key aspect to be covered here. Whether you choose a professional or a personal example, the learning and the development should have a personal touch.

This is a personal essay - an intimate soul-searching story about how you overcame obstacles or recovered from failure would be better appreciated than how you became a better salesman.

Concluding the essay with substantial, if not complete, success would end it on a good note.

Go for it!

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