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6 Basic Principles of Essay Writing and Essay Editing

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First Principle. IMPRESS! Sell! Market! The primary purpose of your MBA application essays is to impress the admissions committee and market your candidature to gain you admittance to leading business schools. The objective of the essays is not to answer the essay questions but to present your candidature credibly and strongly, while answering those questions. Your essays are media to showcase your strengths, skills and qualities: to highlight how IMPRESSIVE you are.

Second Principle. Be Yourself! Bring forth an authentic differentiation and present a genuine face in your essays. Each of us has knowledge, skills and qualities that grant him or her the potential to have unique views and to do extraordinary things. Uncover this in your self and then express YOUR SELF in the essays. Choose incidents, approaches, viewpoints that represent your personality accurately. Your MBA essays are about YOU; so after reading 2000 odd words from you the reader should want to meet you without asking "tell me something about yourself".

Third Principle. Review! Take at least one other person into confidence (preferably two: one who knows you closely and one who knows you lesser) and get a different perspective on the essays than your own. Good essay writing requires deep self examination and often while immersing oneself in this process, we might develop tunnel vision; we might lose sight of the forest for the trees or simply overlook what might have been otherwise obvious. Get a fresh viewpoint - it always helps.

Fourth Principle. Start Early! I will say and repeat this (and again!) - start on your MBA essays well in advance. Do not wait till the last bell. Write, re-write, re-re-write and then check again well before the deadline. Begin work on your essays and recos 40-60 days before the deadline. Don't let delays and procrastination impede your success.

Fifth Principle. Follow Instructions! Staying within recommended word limits, remembering deadlines, using the recommended fonts and font sizes, answering specified questions. These would seem simple enough - but sadly hundreds of actual applications tell a different story. Following the application instructions indicates courtesy, discipline and even underlines your integrity. It eases the burden on admissions committees and reduces impediments to your selection.

Sixth Principle. Believe! If you don't genuinely believe that you deserve and can win an admit to your school of choice - you will often prove yourself right. If you genuinely believe that you deserve and can win an admit to your school of choice - you will often prove yourself right. Believe!

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