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First get the basic principles of MBA essay writing right and then move on to the LBS 2013-2014 essay tips.

LBS MBA 2013-2014 Essays LBS has taken the cue from its American counterparts and cut down its essay set radically. Instead of last year's 6 essays set, we have just 3 essays to be completed as part of the application this year. Despite this drastic change, the essays' unwavering concentration on LBS and LBS student activities remains unchanged. All three LBS essays are well thought out prompts that reward attentive focus. Do your best!

LBS Essay 1

What will your future look like after completing your MBA? (500 words)

LBS Essay 1 Tips

This is a combination of last year's first two essay questions: "In what role or sector do you see yourself working immediately after graduation? Why? How will your past and present experiences help you achieve this? How will the London Business School MBA Programme contribute to this goal?" AND "Where do you see your career progressing five years after graduation and what is your longer term career vision?".

Greater attention can be given to your immediate post-MBA plans since the short term goal is essential to the answer while the long term goal is optional. Also, traditionally LBS has often zoomed into the immediate post-MBA career plans. Try to paint a logical career progression that connects your past with your future and with the LBS MBA.

Ensure that your goals, most specifically the short term goals, are credible, practical and viable. A clear goal in terms of job profile and industry would be to your advantage - enabling you to construct a multi-point argument that leaves no loose ends. Some background on how you have selected this job/function/company/industry and why it is important to you will help.

Passionately presenting your motivation for your chosen goal - one that possibly links convincingly with your longer term career vision - will be very welcome. Clear thinking, intelligence, strategic vision and passion, might be the key qualities you wanna highlight here. In addition to telling LBS what you aim to do, you could also touch upon "why LBS" and how it has helped you reach nearer your goals. Since the LBS admissions blog beseeches you to "Think about how your relationship with LBS will evolve in the years following your graduation." perhaps try to do that as well; the better place for that though will be the third essay.

Do your best!

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LBS Essay 2

What value will you add to London Business School? (300 words)

LBS Essay 2 Tips

LBS has consistently and persistently demanded a clear and committed response from its applicants about how they will contribute to LBS. Several questions from the LBS essay archives will attest to that.

2012-2013: Student involvement is an extremely important part of the London Business School MBA experience and this is reflected in the character of students on campus. Please describe how you will contribute to student clubs and the community and why?

2011-2012: What type of student club or campus community events will you be involved with and why? How will you contribute?

2006-2007/2007-2008: What type of student club or campus community event do you envisage yourself leading?

Start by researching student clubs, events, campus community activities and student life in general at LBS. Then choose the appropriate activities that dovetail with your tastes and aptitude. Endeavor to  take a leap towards leadership and innovation; so, instead of simply detailing activities you might contribute to, attempt to use this essay to additionally demonstrate your leadership skills and potential. Perhaps this 2010-2011 essay prompt will be a further inspiration: "You have decided to stand for the role of Student Association President. Announcing your campaign to the London Business School community for the first time, please describe your manifesto.".

Deep research that uncovers aspects that are unique to LBS will be critical to the success of this essay.

Linking your future involvement at LBS with your past actions/successes in similar endeavors/field will help market your candidature while also adding to the credibility of your essay.

Go for it!

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LBS Essay 3

What is the School's responsibility to you and what is your responsibility to the School? (400 words)

LBS Essay 3 Tips

This is an unusually blunt question, underlining the importance that LBS places on how deeply and clearly you understand LBS. As the LBS admissions office blog states "..we are looking for applicants who will be part of the LBS family for life.".

Therefore, your goal is simple: to understand how you will be part of LBS in the short and long term, and how you will ensure that it is a mutually productive relationship.

The section dealing with "Your responsibility to" LBS needs to explain how you will interact, adapt, contribute and thrive, as a student AND later as an alumnus. While pledging a 500 million euro lifetime contribution to the school might not be the way to go, definitely offer longer term commitment that enriches both you and the school.

The section dealing with "the School's responsibility to you" can specifically target what support and guidance you expect from LBS as a student aspiring towards a specific set of goals. How the LBS community and the School can enhance your professional/personal development over the years could form a shorter section.

Go for it!

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LBS Reapplicant Essay

How has your candidacy for the London Business School MBA improved since your last application? Have your views of London Business School or the MBA programme changed since you last applied? (300 words)

LBS Reapplicant Essay Tips

Use these 300 words to convince the LBS Admissions Committee that there have been enough changes in your profile to justify a revaluation of your candidature.

Your aim will be to present the professional, academic, community and personal improvements that make you a stronger candidate for an LBS admission this year. State compelling reasons why you deserve a second chance. What steps have you taken to strengthen your LBS application? Stronger work experience, professional achievements, better GMAT, personal achievements, accomplishments on the social front, international exposure or academic accomplishments can all find place in the LBS reapplicant essay. Proactive LBS-specific steps taken by you, perhaps based on direct or indirect feedback from LBS, might prove a trump card.

The second question, a new addition this year, attempts to discover how much you have matured as a prospective student and how much better knowledge of your career, goals, MBA and LBS you have as compared to earlier.

Show marked, even dramatic, improvement. That's what this essay is about!

Go for it!

LBS Optional Essay

This is not a compulsory essay but please complete if you would like the opportunity to clarify or expand upon any information submitted in your application.

LBS Optional Essay Tips

As usual an optional essay requires effort even if you don’t write it. The main question in any optional essay is to decide whether you need to write it at all. Attempt the LBS optional essay only if you feel that it will improve the factual and material strength of your application.

Do not submit your LBS optional essay as an addendum to any of your essays. Do not submit your optional essay because you feel that the quality of your earlier essays is improvable – if that is the case, simply redouble your efforts in those LBS application essays and leave the optional essay alone.

Use the LBS optional essay to explain shortfalls in your application which you feel are truly detrimental to your candidature. Areas of underperformance (academic or professional or GMAT) or events which stick out (gaps in your resumes or second MBA) can be commented on if you have an explanation that is intelligent, interesting and credible.

One other situation when the LBS optional essay is acceptable is when you need to convey an extraordinarily positive information that CANNOT be accommodated in the other LBS essays: maybe a VERY strong reason that promotes your LBS admit that absolutely requires another essay.

In case you find any of the above applicable, note down the options and then consider again if the optional essay is a robust constructive addition to your candidacy. If yes, start working on the LBS optional essay.

Go for it!

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