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First get the basic principles of MBA essay writing right and then move on to the LBS 2014-2015 essay tips.

LBS MBA 2014-2015 Essays After drastically reducing the number of essays last year, LBS has done fewer changes this year. Though the essence of the essays hasn't changed much, the question construction has been altered to perhaps elicit more specific answers. While in the first essay you are telling them how LBS will add value to you, in the second essay show 'em why you are a good value for the school.

LBS Essay 1

What are your post-MBA plans and how will your past experience and the London Business School programme contribute? (500 words)

LBS Essay 1 Tips

A standard goal-essay question that asks you to connect your past and future through the route of MBA at London Business School.

The phrasing of essay as 'post-MBA plan' might be a little misleading but you must do a thorough job describing your short-term and long-term post-MBA goals. You might want to give more attention and space to immediate post-MBA goal and bring in long-term career vision to anchor your argument about the need for LBS MBA. When writing about your goals, ensure they are credible, practical and viable. Clearly mention the function and industry you want to pursue and why given your background it makes a logical next step for you.

"Why LBS" is a critical component of the question and should be dealt with application, research and intelligence. Look beyond cutting/pasting info gleaned from the LBS website and make a compelling argument that answers "Why is the LBS MBA the BEST business school program for you?" Personalize your answer as much as possible and plausibly connect what LBS specifically (and if possible, uniquely) offers you and your future goals.

LBS Essay 2

How will you add value to the London Business School community? (300 words)

LBS Essay 2 Tips

LBS is a very competitive top-ranked school so they want to be sure that if they admit you, their community stands to gain from your presence in their program. For this reason LBS has consistently and persistently demanded a clear and committed response from its applicants about how they will contribute to LBS. Several questions from the LBS essay archives will attest to that.

2012-2013: Student involvement is an extremely important part of the London Business School MBA experience and this is reflected in the character of students on campus. Please describe how you will contribute to student clubs and the community and why?

2011-2012: What type of student club or campus community events will you be involved with and why? How will you contribute?

2006-2007/2007-2008: What type of student club or campus community event do you envisage yourself leading?

You can add value to a b-school in several possible ways: with your industry knowledge, domain expertise, unique perspectives, extracurricular interests, passions etc... There are umpteen ways to show that you bring unique value and LBS student body will benefit from you. Mention how your strengths, interests and passion connect with resources and opportunities at LBS. Do your research, talk to students and alums and show LBS that you are eager and prepared to contribute to their community both as an MBA student and an alum.

LBS Essay 3

Is there any other information you believe the Admissions Committee should know about you and your application to London Business School? (300 words)

LBS Essay 3 Tips

There is a lot of information that LBS asks you to explain in the online application which is often reserved for an optional essay, so don't repeat any of that here but use this space strategically to enhance the quality of your application. Use this essay is to convey any extraordinarily positive information that you could not capture in the first two essays.

Here are some of the questions and topics that are asked in the online application- you might like to expand on any of these or come up with more reasons to show LBS why they should admit you.

- Do you feel that your academic performance so far gives an accurate indication of your potential for success on the programme? If so, why? If not, why not?

- Have you ever received formal disciplinary action from an academic institution or been forced to withdraw from a course of study? If so, you must declare the information here.

- Tell us about your responsibilities. Describe your day-to-day role, details of any clients you work with/for, the level/title of the person you report to, the size of budget for which you are directly responsible and the number of people in your team.

- Have you attended an event on or off campus where you met with representatives from the school? If yes, please tell us when, where and who you met.

- We encourage applicants to take into consideration the impact of study on family and friends. Who have you discussed your plans with, and what was the response? Feel free to give the names of members of the school community (alumni, students, faculty, staff etc) as appropriate.

LBS Reapplicant Essay

How has your candidacy for the London Business School MBA improved since your last application? Have your views of London Business School or the MBA programme changed since you last applied? (300 words)

LBS Reapplicant Essay Tips

Use these 300 words to convince the LBS Admissions Committee that there have been enough changes in your profile to justify a revaluation of your candidature.

Your aim will be to present the professional, academic, community and personal improvements that make you a stronger candidate for an LBS admission this year. State compelling reasons why you deserve a second chance. What steps have you taken to strengthen your LBS application? Stronger work experience, professional achievements, better GMAT, personal achievements, accomplishments on the social front, international exposure or academic accomplishments can all find place in the LBS reapplicant essay. Proactive LBS-specific steps taken by you, perhaps based on direct or indirect feedback from LBS, might prove a trump card.

The second question, a new addition this year, attempts to discover how much you have matured as a prospective student and how much better knowledge of your career, goals, MBA and LBS you have as compared to earlier.

Show marked, even dramatic, improvement. That's what this essay is about!

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