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writing+editing support review+edit evaluation brainstorming mock interview recos mba resume First get the basic principles of mba essay writing right and then move on to the LBS 2011-2012 essay tips.
LBS Essay 1
1. Please
discuss your career progress to date and explain why now is the right time
to undertake an MBA at London Business School?
LBS Essay 1 Tips LBS has reverted to the simpler 2009-2010 goals essay pattern, changing from last year's combined: "Give us a brief assessment of your career progress to date. In what role do you see yourself working in immediately after graduation and what is your longer term career vision? How will your past and present experiences help you to achieve this? How will the London Business School MBA Programme contribute to this goal? Why is this the right time for you to pursue an MBA? (750 words)". This simple two-part goals essays is simple enough: outline your career path and then justify your decision to pursue an LBS MBA now. Career Progression: Explain the path your career has taken, highlight the key achievements and if possible uncover a logical theme that runs across your career (and logically leads to the MBA and thereafter). Please keep essay two and your goals in mind while writing this essay: ideally your career progress story will substantially explain the motivations for your selection of your short term (maybe even long term) job/function/company/industry and support it through the skills/knowledge you have gained. Showcasing career achievements, insights and learning will be welcome. Why LBS? Why now?: "Why LBS" is a critical component of the question and should be dealt with application, research and intelligence. Look beyond cutting/pasting info gleaned from the LBS website and make a compelling argument that answers "Why is the LBS MBA the BEST business school program for you?" This unasked question will be critical not only for your online application but also later in your interview. Personalize your answer as much as possible and plausibly connect what LBS specifically (and if possible, uniquely) offers you and your future goals. "Why is this the right time for you to pursue an MBA?" seeks to know why NOW, rather than later (or earlier), is the ideal time for your LBS education. Do your best!
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LBS Essay
2
Where do you
see your career progressing five years after graduation and what is your
longer term career vision? (300
words)
LBS Essay 2 Tips
This essay is a natural
companion to Essay One, but is separated since LBS wants to highlight the
individual importance of your long term and short term goals. Perhaps
LBS is a little tired of fuzzy answers for one or the other or both!
From your perspective it
would be useful to think about these essays separately and then together,
before you put pen to paper. Logical links between your long-term goals, short-term goals, past experiences and LBS, will help.
Some lucid thinking and creativity will go a long way in making this a high point in your LBS application. Define each goal and explain your vision.
Short
Term Goal: Focus on your short term
professional plans with a vengeance because LBS wants to test the
credibility, practicality and achievability of your dreams and its (and your) fit
with LBS. A 5 year goal is somewhat unusual in a goals essay, so clarity
about your career progression post-MBA will need greater clarity than the
average b-school goals essay. A
clear goal in terms of job profile and industry would be to your
advantage - enabling you to construct a
multi-point argument that leaves no loose ends. Specify how your
experiences so far, especially in the current job, will help you achieve
your goal.
Longer
Term Career Vision:
What is your career vision? What impact do you see yourself - within your
function/industry/country/universe. Some lucid thinking and
intelligence will go a long way in making this a high point in your LBS application. Logically
link your
long-term goals with the short-term goals, past experience and LBS. Strategic thinking, passion
and intelligence, might be the key qualities you wanna highlight here.
Go for it!
LBS Essay
3
Give a specific example of
when you have had to test your leadership and team working skills. Given
this experience what role will you play in a first year study group? (300
words)
LBS Essay
3
Tips
This is a rephrased
version of the 2009-2010 prompt: "Please describe your experience of
working in and leading teams, either in your professional or personal
life. Include any specific challenges you have faced. Given this
experience, what role do you think you will play in your first year study
group?".
Since we
have just a single example to base the essay on, choose a story that
allows you to present your skills and attitude in leadership/teamwork
while also correlating your skills with the LBS study group. You
can choose from any of the numerous leadership and team situations that
you have experienced; the setting can be personal, professional or
academic.
Though accomplishments have not been directly asked for,
it stands to reason that you will not be cataloging your failures in team
situations! A good, succinct, unique, credible story will make this essay.
Since "test" is part of the essay prompt, delineate specific challenges you faced, and briefly explain how you overcame them, and
possible even how it furthered your development as a team player and a
leader.
Building some knowledge about
the LBS study groups would be
in order before attempting this essay. Get information from the website and
other sources (alumni); this
example of an LBS study group might
help. Check out the
LBS class profile. As usual keep in mind
that this essay is part of a bigger package and write accordingly. For
example, the very next essay again seeks your ideas about contributing to
yet another facet of the LBS program - student club or campus community
events. Like in the earlier couple of LBS essays keep the other essays in mind
while writing this one.
Go for
it!
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LBS Essay
4
Student involvement is an
extremely important part of the London Business School MBA experience and
this is reflected in the character of students on campus. Please describe
how you will contribute to student clubs and the community and why? (300
words)
LBS Essay
4
Tips
This again
is a rephrasing of the prompt: "What
type of student club or campus community events will you be involved with
and why? How will you contribute?". I had really liked the old 2005-2006
LBS essay question which asked you to "initiate" an event or club; I liked
the 2006-2007/2007-2008 question too which asked "What type of student
club or campus community event do you envisage yourself leading?". This
essay prompt is less challenging - and only demands that you describe
club/events you will "contribute" to.
However, why set your sights too low?! After researching student clubs, events, campus
community activities and student life in general at LBS, and then choosing
the appropriate activity that dovetails with your tastes and aptitude,
perhaps you can still take that leap towards leadership and innovation.
Instead of simply detailing activities you might contribute to, attempt to use
this essay to additionally demonstrate your leadership skills and
potential. Perhaps this 2010-2011 essay prompt will be a further
inspiration: "You
have decided to stand for the role of Student Association President.
Announcing your campaign to the London Business School community for the
first time, please describe your manifesto.".
Linking
your future involvement at LBS with your past actions/successes in
similar endeavors/field will add definite credibility to your essay. Please
make your decision about essay 5 before writing this essay, since
certain aspects of approach, attitude and possibly even concrete
actions, might overlap with essay 5a.
Go for
it!
LBS Essay
5
London Business School
offers a truly global and diverse experience. Describe any significant
experiences outside of your home country or culture. What did you gain and
how will your experience contribute to London Business School? (250 words)
LBS Essay
5
Tips
LBS is proud
of the "highly international nature" of its programme and considers itself
especially "suitable for people who want international mobility". So it
stands to reason that as an LBS applicant you are expected to have an
inclusive, global outlook; so, if possible, showcase your international
exposure.
Your outlook and
maturity in cross-cultural interactions and your experiences thereof would form the core of this
LBS MBA application essay - how you will interact, adapt and thrive, in a
multi-cultural environment and how this will help you enhance the LBS
community. With a longer essay this time, you can write more substantial
examples that underline your ability to deal with change and diversity.
Go for
it!
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LBS Essay 6
Considering
what you have already included in the application, what else would you like
to tell us about yourself? You can approach this question however you like. (250 words)
LBS Essay 6
Tips
Ask yourself,
what else and what more would you like the LBS admissions committee to
know about you that have not been covered in your other essays? Try to
portray yourself from a different angle, to highlight different aspects of
yourself or even to re-emphasize what makes you tick. And try to build a theme
while doing that.
The broad hint
"however
you like"
should motivate you to be creative in form and/or approach and/or
structure. Humor and insight could be the magic variables that score for
you. And have some fun while doing all this.
Go for it!
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LBS
Reapplicant Essay
How has your candidacy
for the London Business School MBA improved since your last application?
Have your views of London Business School or the MBA programme changed
since you last applied? (300 words)
LBS
Reapplicant Essay
Tips
Use these
300 words to convince the LBS Admissions Committee that there have been
enough changes in your profile to justify a revaluation of your
candidature.
Your aim
will be to present the professional, academic, community and personal
improvements that make you a stronger candidate for an LBS admission this
year. State compelling reasons why you deserve a second chance. What steps
have you taken to strengthen your LBS application? Stronger work
experience, professional achievements, better GMAT, personal achievements,
accomplishments on the social front, international exposure or academic
accomplishments can all find place in the LBS reapplicant essay. Proactive
LBS-specific steps taken by you, perhaps based on direct or indirect
feedback from LBS, might prove a trump card.
The
second question, a new addition this year, attempts to discover how much
you have matured as a prospective student and how much better knowledge of
your career, goals, MBA and LBS you have as compared to earlier.
Show
marked, even dramatic, improvement. That's what this essay is about!
Go for
it!
LBS Optional Essay
This is not
a compulsory essay but please complete if you would like the opportunity
to clarify or expand upon any information submitted in your application.
LBS Optional Essay
Tips
As usual an optional
essay requires effort even if you don’t write it. The main question
in any optional essay is to decide whether you need to write it at all. Attempt the
LBS optional essay only if you feel that it will improve the factual and
material strength of your application.
Do not submit your
LBS optional essay as an addendum to any of your essays. Do not submit your
optional essay because you feel that the quality of your earlier essays is
improvable – if that is the case, simply redouble your efforts in those LBS
application essays and leave the optional essay alone.
Use the LBS optional essay to explain shortfalls in your application which you feel are truly detrimental to your candidature. Areas of underperformance (academic or professional or GMAT) or events which stick out (gaps in your resumes or second MBA) can be commented on if you have an explanation that is intelligent, interesting and credible.
One other situation when
the LBS optional essay is acceptable is when you need to convey an extraordinarily positive information that CANNOT be accommodated in the other
LBS essays
– a VERY strong reason that promotes your LBS admit that absolutely
requires another essay.
In case you find any of
the above applicable, note down the options and then consider again if the
optional essay is a robust constructive addition to your candidacy. If
yes, start working on the LBS optional essay.
Go for
it!
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