The real question that is asked here is - why should the Indian School of Business Hyderabad bother with you when there are hundreds of other young applicants with excellent academics or diverse extra curricular activities or xyz? The ISB is seeking your Unique Selling Proposition in this essay. Your primary aim here will be to explain to the ISB Adcom the factors that make you different, unique and distinct. As always, a look at previous years' application question offers hints as to the direction and tone of the question. The 2010-2011 ISB YLP Video Question "Based on your strengths, how would you add value to your peers in your joining class at the ISB? You could site examples to substantiate your response." is similar in outlook to this year's prompt.

While your potential might be a critical factor in your admit decision, that potential has to be substantiated by your past and present. Your task here is a make a short audio-visual that compellingly portrays your huge potential through your differentiated personality, your strengths, your past achievements and future contribution to the ISB class you may join.

Since differentiating yourself within the context of the applicant pool will be critical to your candidature, ask yourself what genuinely sets you apart. What are your greatest strengths? What are the characteristics that you believe will differentiate you in a group of high-potential students? What are your greatest achievements (please bear in mind your response to the essay)? What are the qualities that have aided most in your past personal/academic accomplishments? Choose from your achievements, your hobbies, your academics, your personality traits, your passions, your life experiences, your attitude. Market whatever you feel can sell well - and credibly.

Now that is quite a lot for a 90 seconds video. So focus on a few themes instead of trying to create a biopic! Use apt examples to substantiate your themes.

Before you start this exercise it will be useful to reiterate to yourself that this is not a short-film making competition. Despite all the "creative" elements of the video - the fundamental aim is still to portray yourself as a credible and attractive candidature to the ISB.

Visuals are a great medium: use them to establish a rapport with the ISB admissions committee. Voice is a great medium too: ensure that your voice modulation is clear and personable. Use music as you feel fit.