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First get the basic principles of mba essay writing right and then move on to the ISB MBA 2011-2012 essay tips.

Like last year, the ISB PGP application essays package includes two standard essays and a third that offers unlimited scope for the applicant. Though the essays lack the envelop pushing questions they had till a couple of years back, the Achievements Essay and Goals Essay together with an open ended additional information essay, offer ample scope for presenting a convincing case to the ISB admissions committee. With an early start and clarity of thought this is a great opportunity to present your self and your career/MBA dreams.

ISB Essay 1

Please detail your two most significant achievements. These could be either professional or personal but relevant to your application to the ISB. (300 words max)

ISB Essay 1 Tips

This is a new essay for the ISB application. So let's think afresh!

You have several accomplishments in your roster - personal, professional and academic - and choosing just two might be a testing task. The two key factors that will help you make the shortlist are: overall significance in your life/career and relevance to the ISB application. Also, as I have repeatedly mentioned, the final selection criteria for the achievements would not be what but why, since the purpose of detailing the achievements is to underline your qualities, strengths, experience and/or attitude in such a way as to make your candidature relevant to the ISB.

So, the choice of achievements for this essay should be based on the general importance of the achievements, the extent of your contribution to its success and most importantly on what it tells about YOU. Choose achievements that showcase your qualities, perspectives, attitude and/or knowledge that the ISB admissions committee will find attractive. Underscore characteristics, traits, viewpoints and/or skills that enable you to be an effective leader or entrepreneur who can achieve the goals set forth in essay two.

Leadership skills

Initiative

Vision

Courage

Innovation

Teamwork

These are just some of the obvious qualities that the achievements can reflect on.

Since differentiating yourself within the context of the ISB class profile will be critical to your candidature, ask yourself what genuinely sets you apart. What are your greatest strengths? What are your greatest qualities? What are the characteristics that you believe will differentiate you in a group of high-reaching professionals? What are the qualities that have aided most in your past - personally or professionally? What are the standout aspects that drive you? Having evaluated the above, choose achievements that highlight the chosen strengths.

To write credibly about the differentiation you bring and how your qualities (as reflected in the two achievements) will be valued at the ISB, you will need to build some knowledge of the ISB and the ISB student profile.

The dramatic quality of the stories is essential to grab and maintain interest - in any story. Often, when I say this, an automatic assumption is to spice up the story. Resist the temptation. Without exception, if you think enough, you will find aspects and perspectives connected to the story that make it interesting and dramatic. So be interesting while totally credible.

As always, remember that this essay is part of a bigger package and write accordingly. Please ensure that the strengths/stories mentioned in this essay are complemented by the content in the other essays.

Go for it!

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ISB Essay 2

Where do you see yourself three years after you graduate from the ISB? (300 words max)

ISB Essay 2 Tips

For the last two year the ISB essay pack has included a straightforward career goals and "why ISB" essay.

2009-1010: Briefly assess your career progression till date along with your assessment of your future career goals. Discuss how your career goals will be met by the ISB’s one year program.

2010-2011: What are your short term and long term goals? How will the ISB help you achieve the same?

Two quick pointers. One, the simplicity of this essay prompt is deceptive. Apart from the challenge of precisely crystal ball gazing into your future you will need to connect to the ISB and to your longer term future and to your past. These unasked questions might need answering, explicitly or implicitly, for a complete and fitting reply to the asked question. Two, this year, the ISB admissions committee has added a specific time-frame of 3 years at which point your goals essay begins. Changes in essay prompts are often important indicators of what went wrong with the essays the previous year - and how we can improve our own. The specific time period is probably a result of vague timelines and answers in multitudes of essays last year. So, be SPECIFIC - about goals, ideas and actions.

Now, on to the essay! As a first step reflect deeply (if you have not already) on your post-ISB goals. Think about why you are taking all this trouble applying to the ISB in the first place. It is essential that you be totally realistic and as specific as possible while detailing your post-ISB goals. Be specific, both about the industry and the role you are seeking, and why. This essay is a test of the credibility, practicality and achievability of your dreams and you better construct a multi-point argument that leaves no loose ends. If your goals significantly shift from your earlier experiences or are more than ordinarily ambitious write in detail and with conviction and credibility about those qualities/skills/learning/experiences that (will) qualify you to make those goals a reality.

Identifying and expressing a logical, credible link between your career thus far (and the skills, experience, knowledge gained) and your goals is the first of the unasked questions. If possible blend in non-career aspects that are relevant to your story since your career is intricately connected to your personal life/goals.

"Why ISB" and "long term goals" are other important unasked questions that need thought and research - even if you do not write about them explicitly in this essay! The 3-year goals will have to satisfactorily answer "why ISB" and also explain how it will help you reach your longer term goals - not now, but at the interview stage. Thinking about those aspects after you have painted yourself into a corner with short term goals might be disastrous. So be prepared now.

Having done all of the above your greatest challenge in this essay will perhaps be space - or lack of it. Length is always a challenge with the ISB essays, and we have no choice but to be concise. The Goals Essay, which various b-schools expect between 500-1500 words, will have to be completed in just 300 words. Be very stingy with words. Bear in mind that these 300 words will probably be most decisive in your ISB quest this year.

Goals, even more than other essay topics, are more a matter of credibility and logic than anything else. If you can add passion as well, then you might have the recipe for an effective, successful essay.

Go get 'em!

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ISB Essay 3

Please provide additional information, that will significantly affect the consideration of your application to the ISB. (300 words)

ISB Essay 3 Tips

This mandatory essay, retained as is from last year, is camouflaged as an optional essay, with wording very similar to optional essay prompts from previous years. For example, 2009-2010: "Please provide additional information, if any, that will significantly affect the consideration of your application to the ISB. Please do not repeat information which has already been stated elsewhere in the application."

Your first challenge would be to identify a suitable theme for this essay that complements and enhances the two earlier essays, without simply listing a few accomplishments and awards. Strong candidates for themes are: Career Progression, Out of work and Volunteer Activities, Personal Credo, Vision Statement or a collage of achievements.

Since the second essay is limited to a three-year goals outlook and is further restricted to just 300 words a longer, logical and fitting Goals Essay that encompasses "why ISB?", "career progression" and long-term goals is a possibility here.

A thematic presentation of YOU Unplugged - credo, tastes, passions, hobbies - uncovering you as a human being is another possibility.

A Vision Statement is welcome if you have a credible, impressive longer term goal that begs further elaboration.

A collage of achievements we missed out in the first two essays highlighting qualities that will be attractive to the ISB is yet another option.

These are just a few of the themes I have jotted down. Please do your own homework to uncover the theme/s that best fit your achievements, life and goals. Shortlist the options and go for the best!

Once you have done this, consider if there are other aspects of your candidature - negative or positive - that might need a mention here. You can address aspects potentially detrimental to your ISB candidature. Areas of underperformance (academic or professional or GMAT) or resume statistics which stick out (gaps in your employment/academics or earlier MBA) can be commented on if you have an explanation that is intelligent, interesting and credible.

Go for it!

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ISB Reapplicant Essay

How has your profile changed from the time you last applied to the ISB? (300 words)

ISB Reapplicant Essay Tips

The number of candidates who consider this essay an addendum to the other essays is surprising. So let me say this clearly - if you are a reapplicant this is your most vital essay in the ISB application.

Apart from an extremely low applicants versus accepted ratio, the ISB applicants are almost fully Indian. So the ISB Adcom is under great pressure to select the best candidates from a limited applicant pool. But there's still a door open for rejected candidates (even more so for waitlisted candidates). If you were rejected (or waitlisted) last time, use these 300 words to tell the ISB Admission Committee that there have been enough changes in your profile to justify a revaluation of your candidature.

Your aim will be to present the professional, academic and personal improvements that make you a stronger candidate for an ISB admission this year. State persuasively why you deserve a second chance.

What steps have you taken to strengthen your ISB application? Stronger work experience, professional achievements, better GMAT, personal achievements, accomplishments on the social front, international exposure or academic accomplishments can all find place in the ISB reapplicant essay. Proactive ISB-specific steps taken by you, perhaps based on direct or indirect feedback from the ISB, might prove a trump card.

Additionally, if required, please use the option of new recommendations and application inputs to support your essays and "bring out different qualities or traits of your personality which may have gone unnoticed earlier".

Go for it!

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ISB Scholarship Essay [Optional]

Why do you think that the ISB Scholarship Committee should consider you for scholarship? (300 words max)

ISB Scholarship Essay Tips

Applying for a scholarship is almost always advisable - you have little to lose and something to gain. A scholarship essay should tie in with your application and essay package, without contradicting any part of what you have already written about yourself. As the scholarship process is usually separate from the admissions process in most schools do not be afraid of repeating information that defines your strong candidature.

The ISB scholarship essay can essentially take two approaches – merit based or need based. Though merit based ISB scholarships are automatically considered, the crux of the need based essay would still need merit! The merit based approach can explain why and how your candidacy is superior to the average ISB candidate’s. It might be a recap of parts of Essay 1 and Essay 2 with additional points which might tie in with the ISB’s stated aims (come on! go refer their website. now!). As the ISB admissions process is separate from the scholarship decision your scholarship essay can repeat information already mentioned in mandatory essays. The need based approach reviews your financial position and explains the strain that the ISB fees would be on you and your immediate family.

If you have more ideas I am waiting to hear them!

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