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writing+editing support review+edit evaluation brainstorming mock interview recos mba resume First get the basic principles of mba essay writing right and then move on to the Columbia MBA 2011-2012 essay tips.
Columbia
Short Answer Question
What is
your post-MBA professional goal? (200 characters maximum)
Columbia
Short Answer Question Tips
This tiny essay (~35 words) is as clear (and short!) a goals essay as one can expect.
Give a concise, direct, credible response with focus on your short term post-CBS goal. Write this essay in tandem with Columbia's first essay, to avoid contradiction and ensure connectivity.
Examples
from the
Columbia site follow. “After my MBA I
want to build my expertise in the energy sector and learn more about
strategy and decision making by joining a consulting firm specializing
in renewable energy and power companies.” “After my
MBA I hope to work in business development for a media company that is
expanding its market share in Asia.” “My short
term goal is to work with an investment firm that utilizes public
private partnerships to invest in community development projects.”
Go for it!
Columbia Essay 1
Considering
your post-MBA and long term professional goals, why you are pursuing an MBA
at this point in your career? Additionally, why is Columbia Business School
a good fit for you? (Maximum 750 words)
This is a straightforward career goals and "why CBS" essay that invites you to
paint a picture of how the YOU, your dreams and Columbia are intricately
and fittingly enmeshed.
While this is a forward-looking goals question and your
past is not asked for, briefly presenting your career progression and
using your past to quickly illustrate that you
have the vision, skill-set and commitment to achieve your goals might be
useful. However, the bulk of the essay should be about your future. Be
realistic, visionary and focused while detailing your Post-Columbia mid-term and long-term career
goals. Exhibit passion for the industry and the functional role of your choice. Add specific (even
unique) information to enhance the credibility and authenticity of your application and to help differentiate your candidature.
"Why
is Columbia Business School a good fit for you" has to dealt with application, research and intelligence. How will Columbia's program help you achieve your goals? Which of Columbia's
strengths and programs are critical to your success? Please go beyond cutting/pasting info gleaned from the CBS website, and personalize your answer as much as possible. Be specific while linking your career
goals with Columbia's MBA programme, alumni, students, faculty, special programs, clubs etc. Put to use all the research you have done on Columbia and state specifics about skills and knowledge that you hope to pick up at
CBS. Researching the school, speaking with students and alumni and explaining your fit with Columbia effectively in this essay can make a huge difference to your candidacy.
Go for it!
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Columbia Essay 2
Describe a
life experience that has shaped you. The goal of this essay is to get a
sense of who you are, rather than what you have achieved professionally.
(Maximum 500 words)
There are umpteen approaches to this essay - choose the one that suits you best. You can structure this essay as sections devoted to your key beliefs/passions or
as an introduction plus life story essay or an anecdotes driven
development and success story. Whichever route you take, the essay should
be a personal, credible and passionate portrayal of YOU. Unlike the other essays we could go farther back in time to explore occasions of epiphany. Go for it! Columbia Essay 3 Select and answer one of the below questions:
The annual A. Lorne Weil Outrageous Business Plan Competition is a student initiative managed and run by the Columbia Entrepreneurs Organization (CEO). The competition encourages Columbia MBA students to explore creative entrepreneurial ideas that are sufficiently ambitious in scope and scale to be considered “outrageous.” Students explore these ideas while learning firsthand what goes into the development and presentation of a solid business proposal. Develop your own “outrageous” business idea. In essay form, compose your “elevator pitch.” (Maximum 250 words)
This is an exciting question - and deserves a thrilling, entrepreneurial response. Columbia Business School considers the entrepreneurial mindset to be integral to its success. So start at the CBS site's essential introduction to A. Lorne Weil Outrageous Business Plan Competition. Please do not misinterpret "outrageous" as crazy, bizarre or outlandish; what is sought is "ambitious in scope and scale", visionary in impact and forward looking in conception. The creative process of discovering opportunities and defining business solutions to come up with a winning business plan might be helped by research on new ideas or by tapping your entrepreneurial dreams. A look at past competition winners could act a a guideline to begin the thought process. It is imperative that the basic value proposition be visionary and "outrageous" in scope. The relative brevity of the essay makes it even more critical to get the fundamental idea right since other aspects of the business plan which could be winning factors in an actual business pitch (such as Financial Plan, Operational Model, Marketing Plan) might have less value here. Apart from a dazzling value proposition, further information on the product/service, the market, revenue model, and scalability of operations is welcome.
Go for it!
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Columbia
deeply values its vibrant student community, the building of which begins at
orientation when admitted students are assigned to clusters of 65 to 70
fellow students who take most of the first-year core classes together.
During the first weeks of school, each cluster selects a Cluster Chair.
Further strengthening the student community are the nearly 100 active
student organizations at Columbia Business School, ranging from cultural to
professional to community service-oriented. Leadership positions within the
cluster and/or clubs offer hands-on management and networking opportunities
for students as they interact with fellow students, administrators, faculty
members, alumni, and practitioners. You are running for either Cluster Chair
or a club leadership position of your choosing. Compose your campaign
speech. (Maximum 250 words)
Whichever CBS
choice question you choose the place to start would be the basic research
on the
Columbia website. Learn about
Columbia's cluster system, the
Graduate Business
Association and understand how it works. Check out the
student organizations and the
over 100 groups at Columbia.
Try to display leadership, vision, learning/research skills and a clear understanding of CBS through this short essay. A willingness to identify specific areas and actions that will make a definable difference to the Columbia community will be hugely appreciated.
Go for it!
Founded nearly three decades ago, the Executives in Residence Program at Columbia Business School integrates senior executives into the life of the School. Current executives in residence include more than a dozen experts in areas ranging from media and investment banking to private equity and management. A hallmark of the program is one-on-one counseling sessions in which executives advise students about their prospective career choices. Select one of the current executives in residence with whom you would like to meet during your time at Columbia. Explain your selection and tell us how you would best utilize your half hour one-on-one session. (Maximum 250 words)
Yes , once again the first thing you do is research. Study Columbia's Executives in Residence Program and do a little background research on each of the Resident Executives.Given the multitude of choices, the decision making process about who to choose would be crucial. And this choice would depend on the theme you choose for this essay. The theme that obviously suggests itself for the half hour session and the essay would be your post-MBA goals. Talking to a business leader in an industry or function you want to succeed in might be extremely productive. You are accountable for how well you use the half hour in essay-world - his (just the one lady that I could see in the executives in residence list) time, his experience, his knowledge, his network, his insights etc. However, you can certainly go beyond the obvious - and look beyond the apparent goal theme. No limits! Whichever path you take, please remember that this essay is still about you: the essay has to reveal your personality, showcase your passion, your approach to seeking knowledge, your method of relationship building and/or any other skill/quality that you feel this essay should highlight. If you have the right theme feel free to showcase
Go for it!
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Is there
any further information that you wish to provide to the Admissions
Committee? (Please use this space to provide an explanation of any areas
of concern in your academic record or your personal history.) (Maximum 500
words)
Use the
Columbia optional essay to explain shortfalls in your application which
you feel are truly detrimental to your candidature. Areas of
underperformance (academic or professional or GMAT) or events which stick
out such as gaps in your resumes or a previous MBA or academic
disciplinary actions are possible reasons why you attempt this optional
essay. Comment on your shortcomings with intelligence, perspective and
credibility: giving vague excuses or blaming xyz for failures will be
completely counter-productive. Explain the issue clearly and maintain
greater focus on the correction for the issue. For example, if you had a
disciplinary issue in college, spend most of the space demonstrating what
you learned from the experience and how you have been a better person/
student/ citizen ever since.
Go for it!
(Applicants
who are reapplying within 12 months of a previous application for
admission are required to write only a single reapplicant essay.) How
have you enhanced your candidacy since your previous application? Please
detail your progress since you last applied and reiterate your short-term
and long-term goals. Explain how the tools of the Columbia MBA will help
you to meet your goals and how you plan to participate in the Columbia
community. (Maximum 750 words)
Writing the
Columbia reapplicant essay is a two-step process.
First, discover
and annihilate all weaknesses/errors in your earlier application.
Second, demonstrate
that you are a far better candidate than you were 12 months back.
Step 1 is
difficult to comment on. Paraphrasing Tolstoy "Successful mba essays are
all alike, every dinged essay package is screwed up in it's own way". Not
quite true but you could have gone wrong in a million ways and without a
look at the essays I wouldn't have a clue. Still, some
common errors are: A weak goal, inconsistencies within/across the
essays/recos, a strong goal unsubstantiated by anything anywhere else in
the application, essays that are good individually but do not make a
strong case as they lack an underlying theme, very few or canned "Why
Columbia" points, little or no non-work activities across the essays.
It is also
possible that your essays are pretty good but you got the
timing/profile/scores/recos wrong. Try to take stock.
Step 2 is to convince the CBS admissions
committee that this new Version 2.00 of you is better, brighter,
worthier, sexier.
> Think: Jot
down EVERY improvement you have made in EVERY aspect of your life. This
will help you build an initial image of the Version 2.00 applicant. The one
year period for the Columbia reapplication leaves little time for massive profile
upgrades – but give this your best shot.
> Work:
Through your experiences and achievements since you last applied to
Columbia illustrate how you can contribute better to CBS, gain more from
it and are in a better position to achieve your short/long term goals. Been
promoted? Got awards? Won new assignments? Mention 'em all.
> Goals: Make
a stronger case for your goals by specifying why/how you have greater
skills, experience, perspective etc. to make your dreams come true - long
term and short term. Preferably stick with the goal/s given last year; in
case you wanna change them you better have good reasons 'cos you will
definitely have to put it down in the essay.
> Columbia:
How will CBS - SPECIFICALLY CBS - help you reach your goals? What are the
aspects of learning, faculty, program, location, alumni, students etc.
that you will find only at Columbia and that will aid the achievement of
your goals? If you did a GREAT job of this part of the essay last year,
add to it with mentions of how your enhanced knowledge/experience make the
program EVEN MORE fitting for you.
> Columbia
Community: "how (do) you plan to participate in the Columbia community" is
not explicitly a part of the main essay pack. But a good essay response
would have answered it directly (in Essays 1 and 3) and indirectly (in
essay 2 and probably the optional essay). Try to include your
outside-of-work passions/activities/hobbies and specify how you will
participate in the varied student activities at Columbia - some research
might be called for here. Try to focus on areas where your inputs have
been high in the last 12 months. And yes, keep it short!
> Word Limits:
One challenge in the Columbia reapplication is that you get to submit only
this one 750 words essay. Perhaps for that reason many Columbia
reapplicants seem to write mammoth essays far beyond the 750 words limit.
Bad idea. Stick to 750 words.
and FINALLY
> APPLY EARLY:
Just in case I wasn't shouting loud enough - unless you can achieve
something magical in those extra 4-5 months APPLY EARLY for the EARLY DECISION.
Go for it!
Columbia Brainstorming
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