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First get the basic principles of mba essay writing right and then move on to the Chicago Booth MBA 2011-2012 essay tips.

Chicago Booth's flagship multi-part Goals Essay remains, but the new leadership essay offers fresh challenges. However, it is the free hand given to you in the Chicago PowerPoint/PDF option that, with its praiseworthy originality and enormous scope, makes this application exemplary.

Chicago Booth MBA Essay 1

What are your short- and long-term goals, and how will a Chicago Booth MBA help you reach them? (600 words)

Chicago Booth MBA Essay 1 Tips

Historically the Chicago Booth admissions committee opens with a multi-part goals essays and is extremely interested in EACH section of this flagship application essay.

2010-2011: a. Why are you pursuing a full-time MBA at this point in your life? b. Define your short and long term career goals post MBA. c. What is it about Chicago Booth that is going to help you reach your goals?

2009-2010: How did you choose your most recent job/internship and how did this experience influence your future goals? What about the Chicago Booth MBA makes you feel it is the next best step in your career at this time?

2007-2008 and 2008-2009: Why are you pursuing an MBA at this point in your career? Describe your personal and professional goals and the role an MBA from the University of Chicago GSB plays in your plans to reach these goals.

2006-2007: Explain the path that has led you to pursue an MBA as the next step in your professional and personal development. Describe your short and long term post-MBA career goals. What or who influenced your choice of schools, and how specifically will Chicago GSB help you succeed?

2005-2006: Explain the path that has led you to pursue an MBA as the next step in your professional/ personal development. What steps did you take and how did you reach your decision? What or who influenced your choice of schools? What criteria will you use to decide where you will attend? What is it specifically about Chicago GSB that is going to help you succeed? Describe your short and long term post-MBA career goals. What steps will you be taking in order to achieve your goals?

YOUR objective remains as clear as ever - describe, specifically and at length, your career goals and how they connect you to the Chicago Booth MBA.

Be realistic, visionary and focused while detailing your Post-Chicago Booth long term and short term career goals. Exhibit passion for the industry and the functional role of your choice and demonstrate (perhaps with short, relevant examples) that you have the vision, skill-set and determination to make it happen. While the short term goals can be more "practical", greater vision and impact will be welcome in the longer term goal. Both goals have to be logical and credible; to this mix if you can add passion as well, you have the recipe for a beautiful and effective essay.

"Why Chicago Booth?" has to be dealt with application, research and intelligence. To compellingly illustrate that the Chicago Booth MBA is the best option for you to move forward successfully you might need to go both backwards and forwards into your career and show how the Booth MBA will strengthen and enhance your career. Personalize your answer as much as possible, and link your career goals with Chicago Booth as closely as possible. Please try to go beyond cutting/pasting info gleaned from the Chicago Booth website and endeavor to make unique connections between you (skills, interests, goals, knowledge etc.) and Chicago Booth (pedagogy, centers of excellence, faculty, location, alumni etc.).

While 600 words is not not as generous last year, it still allows you to explore and reveal your ideas and vision to the Chicago Booth admissions committee in a manner that spurs admiration and credibility.

Go for it!

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Chicago Booth MBA Reapplicants Essay 1 a.

RE-APPLICANTS ONLY: Upon reflection, how has your thinking regarding your future, Chicago Booth, and/or getting an MBA changed since the time of your last application?

Chicago Booth MBA Reapplicants Essay 1 a. Tips

While the question only asks you to describe changes in your "thinking" your aim here should be to go well beyond that and present the professional, academic and personal improvements in you that make you a stronger candidate for a Chicago Booth admit than in your last application.

You have to succinctly answer "what has changed since Chicago dinged me last time?". State compelling reasons why you deserve a second chance. What steps have you taken to strengthen your Chicago Booth application. Stronger work experience, professional achievements, better GMAT, international exposure or academic accomplishments can all find place in the Chicago reapplicant essay. Proactive Chicago-specific steps taken by you, perhaps based on direct or indirect feedback from Chicago Booth, might prove the trump card.

In case you have new perspectives about your career goals or new "fit-points" with Chicago that did not appear in your earlier application this is the place to mention it.

Go for it!

Chicago Booth MBA Essay 2

At Chicago Booth, we believe each individual has his or her own leadership style. How has your family, culture, and/or environment influenced you as a leader? (maximum of 750 words)

Chicago Booth MBA Essay 2 Tips

Leadership is possibly the most influential human factor in society. It is also the most focused-on single trait across b-schools and in business. This Booth essay prompt reinforces that fact.

Begin by assembling your most significant leadership experiences till date and trying to define your approach towards leadership. Your behavior in these leadership stories might help you define your leadership strengths and leadership style. Ideally the examples should not only be impressive but should also have helped define the kind of a leader you are today. Do not limit your vision or the examples to the professional arena; how you lead in a small informal group, in your family, in your neighborhood will help underline your dynamic leadership qualities.

Evaluate your essay by checking if the following questions are answered impressively with succinct examples. What does leadership mean to you? What is your leadership attitude and approach? How has your leadership philosophy and style developed over time and experiences? How have people, environment and events influenced your growth as a leader? How dynamic are your leadership skills? Are you a good learner?

This is a straightforward essay that if written well can help you outrank your MBA admissions competitive pool.

Do your best!

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Chicago Booth MBA Essay 3 [Slide Presentation]

Considering what you've already included in the application, what else should we know about you? In a maximum of four slides, tell us about yourself.

Essay Question 3 Guidelines: We have set forth the following guidelines: The content is completely up to you. There is no right, or even preferred, approach to this presentation. There is a strict maximum of four pages, though you can provide fewer if you choose. Acceptable formats for upload in the online application system are PowerPoint or PDF. The document will be viewed electronically, but we cannot support embedded videos, music, or motion images. Additionally, all content MUST be included in the four pages; hyperlinks will not be viewed. The file will be evaluated on the quality of content and ability to convey your ideas, not on technical expertise or presentation.

Chicago Booth MBA Essay 3 [Slide Presentation] Tips

Though differently phrased and presented, this is similar to the famed Chicago Booth perennial knot-twister that offers you a blank canvas and probably has you sputtering and wincing.

2010-2011: At Chicago Booth, we teach you HOW to think rather than what to think. With this in mind, we have provided you with “blank pages” in our application. Knowing that there is not a right or even a preferred answer allows you to demonstrate to the committee your ability to navigate ambiguity and provide information that you believe will support your candidacy for Chicago Booth.

2009-2010: We have asked for a great deal of information throughout this application and now invite you to tell us about yourself. In four slides or less please answer the following question: What have you not already shared in your application that you would like your future classmates to know about you?

Actually the sputtering and wincing is the usual first reaction because not only is this one of the few mandatory visual presentations demanded by a leading business school application, this also has an unlimited scope in themes and options.

There are two approaches to this dilemma. In the first, you have to assume that your bewilderment will be shared by the other applicants. So simply sulk and do your worst. After all you have company! The second option involves understanding that a difficult question can actually be turned into a great competitive advantage. This would of course require more effort. You will have to take a leap of thought and try to understand that there are very few questions in any MBA essay package that MOST applicants will be completely befuddled by. Each such question presents you with the prospect of creating a well-defined advantage for yourself. This Chicago Booth PowerPoint/PDF presentation is undeniably one such opportunity, and if you can grab it, that might be the best thing you do this admission year.

On to some "real" tips.

First and foremost, take some time to forget all the "creative" elements of this question - do not bother thinking about whether there should be more pics or less text or this color or that background. The basics still remain the same. What else and what more (even of the same) would you like the Chicago Booth admissions committee to know about you that have not been covered in your other essays? Get the answers to that question and ONLY THEN think of all the razzle-dazzle options [since only static slides are accepted there really can't be much of that].

You can use the presentation to portray yourself from a different angle, to highlight different aspects of yourself or even to re-emphasize what makes you tick. Of course if you can show creativity, humor and insight through the presentation style you might score more - and have some fun too. Since the slides might be printed out for viewing, use clear text and bold pictures - and check the output in monochrome before finalizing the work.

Go for it!

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